AI-Based Gun Detection: An Award-Winning Program
Situation: Mass shootings have become a regular occurrence. The government is debating gun laws, law enforcement response and other factors; in the meantime, both children and adults are being killed. ZeroEyes developed a cost-effective, AI-driven way to detect and alert first responders of illegally brandished firearms before a shot is fired. Strategy: We spent many […]
One Small Step For Man, One Quantum Leap for Drug Discovery
Situation: When it comes to drug discovery and vaccine development, time is short and precious, but costs climb fast. Quantum computing promises to accelerate the development process from years to months and eventually days (perhaps even faster). QCI (Quantum Computing Inc.) is a leader in bringing advanced quantum technologies into real-world use, including software acceleration, […]
Ending Menstrual Cramps Non-Invasively
Situation: Livia created an affordable, non-invasive wearable to reduce menstrual cramps. The company became part of a trend to apply technology to common medical ailments. Strategy: We approached the media with several strategies, such as launching an educational campaign to minimize confusion about its non-invasiveness, securing product demos and media reviews, creating an image of […]
The Making of a Theme Park Pundit
Situation: ITEC Entertainment is a global leader in live and location-based experiences. They sought increased visibility for their CEO as a thought leader in the space. Strategy: Over the course of H1 2020, Fusion Public Relations positioned ITEC Entertainment’s CEO as a prominent leader and expert source for reporters to speak with regarding the theme […]
Transforming Healthcare to Entertainment
Situation: There are very few regions of the world where surgeons share the wealth of knowledge that is present in top hospitals around the US. GIBLIB set out to capture the knowledge and skills of these surgeons and transfer them to anyone willing to learn, through a high-quality medical video library of footage shot by […]
Making Hospitals More Efficient
Situation: How can a hospital maximize its number of beds and OR rooms? Understanding that this challenge was too complex for a human to solve, HospitalIQ brought AI to the task. Strategy: Fusion worked with HospitalIQ’s partners and customers to create a story around the money that hospitals could save by incorporating AI into their […]
Can You Hear Me Now Saying 5G?
Situation: Advanced RF Technologies, Inc. (ADRF) is one of the leading in-building wireless solution providers for the four major U.S. carriers, but they found it challenging to interest the media because of their position as a niche play in the broader telecommunications space and in the many verticals they service, including public safety, healthcare, manufacturing, […]
One Small Step for Medical, One Giant Leap for Mankind
Situation: At the dawn of digital patient transformation and the electronic health record, Cerner was at the forefront of the trend.There had been many attempts and failures at achieving one central data repository for individual medical records, but there seemed to be a moment in time when the country and patients were both ready for […]
Uniting Providers, Payers and Patients
Situation: CirraGroup wanted to break into healthtech and build brand recognition in a space that was not yet mature. Approach: Fusion positioned CirraGroup’s C-suite executives as thought leaders in medical billing who helped clarify to reporters and readers what they could and should do regarding medical bills. Results: This thought leadership approach helped cement CirraGroup […]