Situation: CirraGroup wanted to break into healthtech and build brand recognition in a space that was not yet mature.

Approach: Fusion positioned CirraGroup’s C-suite executives as thought leaders in medical billing who helped clarify to reporters and readers what they could and should do regarding medical bills.

Results: This thought leadership approach helped cement CirraGroup as a preeminent resource to several prominent healthtech reporters and even mainstream publications like The Street. In a matter of weeks, CirraGroup went from being virtually unheard-of, to being interviewed and featured in articles several times a week.