Situation: We were given the task of raising industry awareness for Cyolo, a dynamic OT/IoT cybersecurity vendor, for a Series A funding announcement. Our goal was to secure media coverage that highlights the significant investments received by Cyolo. The challenge came from securing top-tier media coverage, as it is difficult to attract significant attention with funding amounts below the range of $50 million in today’s media landscape. This demanding environment added an extra layer of complexity to our efforts.

Strategy: To address the challenge of media disinterest in smaller funding rounds, we devised a strategic approach emphasizing the unique value proposition and innovative solutions offered by Cyolo in the OT/IoT cybersecurity space. By highlighting the industry’s growing need for robust security measures, we positioned Cyolo’s funding as crucial support for their ongoing development and market expansion.

Results: We secured 14 media placements and four press interviews about the funding, including coverage in Fortune, VentureBeat and Benzinga.