Situation: Call centers have long been a target of tech designed to help those taking calls to provide maximum CX. Customer Matrix was among the pioneers applying AI to this task.

Strategy: We positioned the company as a Cognitive Intelligence Engine, which resonated well and gave Customer Matrix greater cache with the media. We heavily pitched into the call center and CX press and also tied our program to CRM, greatly expanding our base of core reporters and making it easier for them to understand the value proposition.

Results: We secured coverage across many segments of the media, especially in the call center trades but also in publications covering CRM and customer experience, as well as top-tier media like VentureBeat and others.