Situation: DragonCoin sought to disrupt the high-roller casino business where it’s not unusual to pay fees in the $millions just to get to the table. The company set out to issue various levels of tokens for use before, during, and after betting.

Strategy: We leveraged a real and tangible business application in a sea of crypto hype to help build the ICO and establish leadership profiles in the media and on social media.

Results: Fusion helped raise nearly a half-billion dollars. We led the program with exposure on CNBC, US News, CNN, and many other top publications. Ran 24×7 social program in supporting the raise.