Situation: Fusion was tasked with elevating the profile of German IP video surveillance provider Mobotix in the US. We needed to find a way to differentiate and draw attention in a crowded and noisy space.

Strategy: Fusion implemented a multi-tiered campaign drawing from product demos, channel PR, and media and analyst relations to boost US PR and overall business impact for the company.

Results: We helped Mobotix win many awards and landed coverage across vertical press, security, and top tier. The campaign resulted in a successful exit via Konica acquisition.