Situation: NICE was the industry-leading provider of speech analytics software for call centers, the back office and the enterprise, but was not getting any traction in the media. Fusion was charged with boosting industry knowledge of the company’s monitoring, sentiment analysis and insight capabilities.

Strategy: We developed regular compelling pitch angles (ex. “Seven Words You Can Never Say to a Call Center: The Science and Art of Real-Time Speech Analytics,” “The Future of the Call Center” and “Big Data: How to Tame It and How to Profit from It”) and capitalized on the company’s annual “Interactions” conference by securing the attendance of key industry media each year.

Results: We secured 75+ media interviews over the course of two years, and placed hundreds of features, bylined articles and news pieces.