X Marks the Spot for Virtualized Storage
Situation: XIOtech was a Hybrid ISE vendor that needed help with a relaunch and rebranding. The company was perceived as a legacy player amidst an innovative market of startups in storage networking and virtualization. Strategy: We helped the company promote its solutions, execs and company news, and educated the media about the benefits and use […]
The Three S’s of Process Transformation: SAP, Signavio & S/4HANA
Situation: The acquisition of Signavio put SAP in a position to bring a deeper level of intelligence into its S/4HANA cloud environment. SAP, together with Signavio, helps businesses understand, improve, transform, and manage their business processes through a holistic suite of flexible process transformation solutions. Signavio was another asset in SAP’s arsenal to compete with companies like […]
Grasping the Future
Situation: Pickommerce has developed a new piece-picking robot that enables the safe and intelligent packaging of objects of different sizes, weights and textures, helping to achieve a fully autonomous warehouse workflow. The company wanted to make a big splash around its seed investment and first customer, but faced multiple challenges, including the small size of […]
One Small Step For Man, One Quantum Leap for Drug Discovery
Situation: When it comes to drug discovery and vaccine development, time is short and precious, but costs climb fast. Quantum computing promises to accelerate the development process from years to months and eventually days (perhaps even faster). QCI (Quantum Computing Inc.) is a leader in bringing advanced quantum technologies into real-world use, including software acceleration, […]
Employee Performance Monitoring Doesn’t Have to Bring Negative Connotation
Situation: What are employees doing now, and how productive are they? These are questions asked by every business manager. Replicon developed a dashboard to evaluate the performance of employees and made it easy for management to track. Strategy: We approached the media by turning the concept on its head and demonstrating that the intent of […]
Leading the Path to Combined Secure Video Conferencing and Blockchain
Situation: COVID accelerated the adoption of video conferencing technologies, bringing to light the security vulnerabilities within them and the need for a secure alternative. Only SafeVchat (now Zerify) was able to bring a cyber–built video conferencing platform to the market. Strategy: The PR program leveraged news, thought leadership, research, and analysts to develop the need […]
Blazing a trail in Zero-trust Hardware Access Control
Situation: With the world focused on network security and software exploits, Sepio sought to draw attention to the perils of hardware-based attacks. Strategy: Our PR program flagged this “soft underbelly” of cyber. We highlighted James Bond-like threats from everyday devices – and Sepio’s unique ability to track and control hardware from L1 “fingerprints.” Results: We […]
Putting a Creative Spin on Outsourcing
Situation: Outsourcing has never been a very exciting subject, at least not without some ‘added spice.’ But Sierra Atlantic thrived as a major outsourcer for tools and applications often relating to Salesforce, SAP and Oracle environments. Strategy: Realizing that taking Sierra to the market straight-up would be challenging, we approached the media in a more […]
A Sightly View of Video Advertising
Situation: Sightly was one of the first mainstream online video advertisers, and came into the market strong with an exclusive license to link ads to YouTube videos. Strategy: There were many factors we had to consider when shaping our PR strategy. Brand safety was a top priority, along with selecting video content that could resonate […]
Improving the Wellness of Your PTO
Situation: PTO is weighing down employees and employers. For employees, unused PTO is often lost or monetized only when someone leaves a company. For employers, PTO is dead weight sitting on the books. The question is, isn’t it time to monetize that unused time? Sorbet is the leader in empowering companies to monetize unused PTO […]