Situation: The Paxful P2P bitcoin marketplace enables buyers to purchase bitcoin directly from sellers. The company sought visibility in the U.S. media but faced the challenge of a sketchy reputation for bitcoin and crypto. 

Solution: Fusion spun a positive story about financial inclusion for the unbanked. Furthermore, we leveraged the company’s philanthropic efforts and the founder’s interesting rags-to-riches story. We focused our strategies on promoting these aspects of the company and its offering through targeted pitches and announcements.

Results: Nearly 60 feature articles in outlets ranging from cryptocurrency and philanthropy news sites to African newspapers and top-tier U.S. business and tech sites.  We spread Paxful’s messages and thought leadership through placements in Entrepreneur, U.S. News & World Report, Voice of America Radio, The Street, Digital Trends, Inverse, The Express, The Independent and dozens of other outlets.