Situation: Paya is a leading provider of integrated payment and frictionless commerce solutions that help customers accept and make payments, expedite the receipt of money, and increase operating efficiencies. The company processes over $40 billion of annual payment volume across credit/debit card, ACH, and check, making it a top payment processing provider in the US. Paya serves more than 100,000 customers through more than 2,000 key distribution partners focused on targeted, high-growth verticals such as healthcare, education, non-profit, government, utilities, and other B2B goods and services.

Strategy: Fusion delivered a targeted thought leadership-focused campaign to elevate Paya’s media presence, attract prospective buyers, and stand out in a crowded market.

Results: Secured more than 50 pieces of coverage across top-tier and targeted vertical media in a seven-month period, leading to Paya being acquired by Nuvei Group for $1.3B.