Situation: Pickommerce has developed a new piece-picking robot that enables the safe and intelligent packaging of objects of different sizes, weights and textures, helping to achieve a fully autonomous warehouse workflow. The company wanted to make a big splash around its seed investment and first customer, but faced multiple challenges, including the small size of the round, the customer’s lack of name recognition, and several competitors in the space that make similar claims.

Strategy: We focused our media outreach on the fact that other companies have been trying but failing to solve this problem for years. We stressed that the seed investment, though small, is an important first step for a company that is poised to (finally) automate the final step in warehousing and logistics.

Results: In a six-week project, we secured nearly 20 placements in a variety of business, financial, robotics/automation and supply chain/logistics publications. These included WSJ Pro Venture Capital, Fortune Term Sheet, The Robot Report, Supply Chain 24/7, Modern Materials Handling, Robotics & Automation News and many others. We also secured the company’s co-founders an interview with the Wall Street Journal’s Logistics Report.