Situation: With the world focused on network security and software exploits, Sepio sought to draw attention to the perils of hardware-based attacks.

Strategy: Our PR program flagged this “soft underbelly” of cyber. We highlighted James Bond-like threats from everyday devices – and Sepio’s unique ability to track and control hardware from L1 “fingerprints.”

Results: We earned validation and coverage from key analysts, and cyber, IT, vertical and top tier press. Fusion tapped influencers and recruited one to the company’s advisory board.