Situation: Xpertdoc, creator of the Customer Communications Management (CCM) platform, was looking to expand into the insurance space.

Strategy: Fusion leveraged our relationships with insurance media to usher in Xpertdoc’s entry to the quickly-evolving space. We focused on helping the company cement a position as an innovation leader.

Results: Fusion quickly secured coverage in numerous publications via contributed content and expert commentary, as well as landing strategic speaking slots. Xpertdoc quickly gained recognition as the de facto CRM product for clients reaching more than 50,000 agents and expanded to new vertical industries.