Gaining Online Visibility for your Blog Posts and News
By Bob Geller, SVP Most PR people are familiar with the term “Send & Pray.” As a profession, we have learned to do better than simply blasting out press materials and praying that someone, anyone will cover the news. But how well do these tactics translate to the online and social media worlds? How do […]
Distributing your Social Media Release
By Robert Geller, SVP There has been lots of buzz in the PR industry lately about social media releases. It seems like more and more agencies and client companies are jumping on board with the concept, and I have seen a growing number of posts about successes. First, a bit of explanation. For the uninitiated, […]
Social Networks and PR: Extending the Net
By Jordan Chanofsky, CEO I thought I would follow up on Bob Geller’s post from last week, “Social Networking and Media Relations.” An extension of this topic is moving from one-to-one friending to broader engagement that allows one to tap into the wider network made up of friends of friends, friends of friends of friends, […]
Social Networking and Media Relations
By Robert Geller, SVP Is social networking the next frontier in media relations? I explored this topic in my post on the Flack’s Revenge blog earlier this week: “Based on conversations with a number of PR colleagues, most that I know are still feeling their way around and erring on the side of caution, which […]
U R the Media
By Bob Geller, SVP I saw a couple of posts this week that got me thinking (which is always a dangerous thing). On the Social TNT blog, Chris Lynn wrote about Social Graphs: A social graph is loosely defined, according to Brad Fitzpatrick, as “the global mapping of everybody and how they’re related.“ A little […]
Social Networking and PR
By Jean Pitzer, Intern, D.C.Steve Rubel had an interesting post on his blog, Micro Persuasion, about the increasingly popular topic of social networking and its growing role in public relations. His post, “The PR Theater of Operations Will Flee Email for Social Networks,” recently expressed the possible role of Facebook in PR. He argues that […]
The Case for PR in a Web 2.0 World
By: Jordan Weil, Intern, D.C. I recently read an interesting article in The New York Times titled, “Word of Mouth, and How to Get It,” discussing the value of ‘word-of-mouth’ marketing. Surprisingly, it did not mention Web 2.0 as a tool for viral marketing. Web 2.0, as we all know, is word-of-mouth at its finest. […]
Survey Says…
By Bob Geller, Senior Vice President, N.Y. As promised, we are publishing the full results of our survey: “The Impact of Social Media on Technology Journalism.” You can download the full report in a PDF format below. The report includes details of our methods, goals, and results, and includes a link to the actual data […]
Pulp to Pulp – Time Inc Shutters Business 2.0
By Suzanne McGee, Senior Account Manager, N.Y. Sigh, another one gone. Yes, Time Inc has decided to close Business 2.0 with no shot for someone to purchase and revive it. This announcement takes me back to the end of The Industry Standard along with the physical copy of Red Herring. In their hey day, they […]
Best Email Day? Wednesday
By Tara Settembre, Account Manager, L.A. Ever wonder if there’s actually a good day to send email? As it turns out there is. A recent report by eROI indicated that click rates were higher on Wednesdays, followed by Thursdays and Mondays. eROI also looked at time-of-day email statistics and wrote: “We see spikes bookending the […]