Hey Marketers: Don't Count Out the Developers!

By Suzanne McGee, Account Director, Fusion NY (@mcgeepr) Today’ blog post by Max Kalehoff, entitled, “Are Marketers More Important Than Developers?,” caught my eye. I’ve never thought that there was a difference in terms of involvement, strengths or needs when working with internal development or marketing teams. Both serve very different purposes, but both provide […]

Taking McLuhan a Step Further – You Are Part of Your Message

By: Stephen Andrews, VP, Fusion PR “The medium is the message” This morning my usual bleary-eyed commute was interrupted, yet again, by an invading hoard of overly energized marketing folks greeting me with those annoying (I’ve been up for hours and am damn happy to be here) smiles handing out the latest ‘get-your-motor-running’ power drink. […]