Crisis Management – Not Always A Bad Thing

As any seasoned PR professional will tell you, our job is not always as glamorous as some people think. Crisis management, or crisis communications, is one of the most important and complex components of PR.  An agency or PR executive’s entire career can be summed up by the success or failure of a swift crisis […]

Ode to Fusion

By Amanda Pecora, Intern Today I am sad to say that I am writing my last blog post as a Fusion Public Relations intern. I have spent this past week looking back at my experience at Fusion and I can proudly say that it was extremely beneficial for my growth as a PR professional. I […]

PR, a little bit of history…

By Carole Bersillon, Intern In some of my former blog posts, I was wondering about the future of PR: how to improve crisis communication, how to use data provided by social media, what trends are driving us. An infography focusing on PR history released by Press Index last February reminded me that PR and communication […]

Twitter, Facebook and Big Data

By Carole Bersillon, Intern   At school, I was never a fan of math and analytics. I must also admit I am sometimes apprehensive about using social media, for fear of being consumed and for my personal tendency to denigrate digital trends or “over networking”. However, I fully accept the fact that social media has […]

Three P’s of PR Success

By Amanda Pecora, Intern My friends and family have always asked me… why PR? Granted, when I was young I did have many different career ambitions. I went through the typical singer, actress, doctor, and teacher phases throughout middle and high school, but when I was in college I started to grasp what I really […]