A LIFE LONG LESSON

Give this internship your all because the outcome is more valuable than imagined.

You are what you “tweet”

The world is constantly changing, and so is PR. Did you ever wonder what PR tactics will be used in 1 year from now?

What’s the difference?

When I tell people what my major and minor are, they look at me, look at the ground, and back at me. Then ask, “Well, what’s the difference?”

I’ve got the key… it’s called experience

By Danielle Wald, Intern Making a career choice can be one of the most daunting experiences in a person’s life. There are thousands of paths one could take and it seems almost impossible to make the right decision. So, how is it that people arrive at their chosen professions? Why do some love their work, […]

Pitch or Silence the Phones?

My colleague Bob Geller’s post, Hypocrisy Rampant in When not to Pitch a Story, focused on outreach to reporters during sensitive news periods, like the one earlier this week with the announcement of Bin Laden’s death. It’s not always easy to determine the appropriateness of a topic during a crisis. I think there are two layers here: […]

Social Media "Experts"

By Ben Baruch, Sr. Account Executive I am by no stretch an expert on social media and don’t know many people that are. There are people who are supposedly educated on this and are constantly reading and updating their thoughts and thought processes accordingly, but this is such a new development in the PR industry, […]