PR is no circus

Today, publicists have to do things a little differently. They can’t trick others into believing what they want them to believe.

The RFP No-no's

My suggestion … do some research in advance to understand the right “type” of agency for the job, defining size, location, specialization, service capability and whatever other criteria make sense.

Shielding Social Media?

The incident begs the question, “should bloggers be protected under the same ‘Shield Laws’ that protect traditional journalists?”

How to Lose an Agency in 30 Days

Unfortunately, it often seems like the easy thing to do is just hire another agency, rather than stop and take a good hard look at the whole approach to PR.

Finding Time to Think

The real danger of moving too quickly is forgetting to take a pause and metaphorically breathe.

IR and Social Media in 2010

The SEC is as Orwellian as you can get when it comes to full disclosure and holding companies liable for what they said. Thus, public companies and startups need to closely examine both the regulatory guidelines and rules for social media participation.

Exploring PR's Image Problem

Bob Geller, Senior VP, Fusion NY (@rgeller) Some people have observed that PR has an image problem.  I was going to say “PR problem,” but had to stop myself.  The words “PR” and “problem’  are often lumped together.  The unfortunate result is that many types of problems – customer service disasters, lawsuits, etc. – are described […]

Back to the Drawing Board

By the time a set of messages are completed, they almost sound like they’re ready to be inserted into a juicy romance novel.

How to Promote Your Blog and Keep it Fresh with Content

Bob Geller, Senior VP (@rgeller) I wrote two posts on Flack’s Revenge recently that offer guidance to the growing number of companies that are launching blogs. The first post explains the various mechanisms you can use to drive traffic to the blog.  It includes advice for getting in search engines and directories, and for getting […]