Tips on Getting Started with Social Media

Bob GellerSVP I’ve written a series of posts recently that give advice about how companies can get started with social media. I summarize the topics below, and provide links to the full posts. My post Is ROI Overrated? questioned the need to prove ROI in the early stages and advised against getting too caught up […]

You’ll Have it Our Way – and Like It

By: Stephen Andrews, SVP, Fusion PR (@stevebandrews) Messaging, messaging, messaging. It all comes down to messaging. I rant and rant, and yet it’s like Twitter. I feel like I’m screaming into an abyss of voices and chaos where no one can get beyond their own petty concerns and pay attention to what’s really important, what […]

As the Domino's Fall

By: Stephen Andrews, Vice President, Fusion PR It’s hard to know where to even start with this one. Talk about damage to a brand in the most extreme way I think I’ve ever witnessed in nearly 20 years in this business. I suppose we should begin by introducing you to our two “stars” of the […]

How is Your Media List Holding Up?

By, Megan O’Hara, Account Executive, Fusion PR One way in which we, as PR professionals, are feeling the effects of the suffering economy is in the pitching atmosphere. I recently sent a pitch to a selective group of reporters and found a large number of them are no longer at their respective publications. With an increasing number […]

List Mania – Just Can’t Stop Reading ‘Em!

By, Suzanne McGee, Account Director, Fusion PR I’m a list junkie at the end of every year. I can’t stop reading people’s Best Of Lists along with their favorite bombs. It’s interesting to get an annual perspective on trends, successes, failures and points of interest. Each writer has two cents and a drum to beat. […]

Messaging in the Era of Modular Information

By, Stephen Andrews, Vice President, Fusion PR (@stevebandrews) It’s a curse, I see messaging everywhere and I simply cannot resist turning it over and over in my mind, looking for inconsistencies, for ways to improve and tighten and most importantly to see if the increasingly fragmented bits of scattered message can survive the reassembly from […]

Predicting the Next Big Push

By: Chris Michaels, Senior Account Manager, Fusion PR (@chrisamichaels) It’s that time again. When we start working on the 2009 predictions of the people, technologies and trends that will change the world. It’s a normal cycle in the PR calendar, where we sit down with our clients, and examine how they look at the innovation […]

Thinking Out Loud…

By: Jeff Bratton, Account Supervisor, Fusion PR I admit, this is not a particularly challenging topic, but I figure it’s a worthwhile one, given the shifting political, social and economic landscapes.  As things worldwide bend and change, it’s imperative that communication campaigns bend and change to accommodate them. Without sacrificing integrity in the process, messaging […]

Outstanding Work Doesn't Go Unnoticed…

By: Bennie Sham, Account Executive, Fusion PR (@beesham) At Fusion, we don’t often like to pat ourselves on the back… BUT we do like to pat those of our team members. As a result of outstanding work for one of its mobile clients (and great positioning by our brand committee), Fusion PR recently appeared in […]

The Research Wire-Trap

By: Chris Michaels, Sr. Account Manager, Fusion PR (@chrisamichaels) Recently I received an e-mail blast of a study conducted by a company that was obviously hired by a newswire service. It claimed that service XXX was so much better than the rest because it garnered more “coverage” than any other service. I laughed. Then I […]