The Advent of User-generated PR
By: Bob Geller, Sr. Vice President, Fusion PR If you are in tech PR, it might seem that there are fewer places to go to pitch your story these days. The trades have been consolidating and shrinking for some time. True, the shrinkage of traditional media has been offset by the growth of blogs and […]
Using and Abusing Search to Your Advantage
By: Aamir Syed, Account Coordinator, Fusion PR Thursday evening, Friday morning, Friday afternoon, and Friday evening was the time period where I was planning on celebrating a never-before comeback of a 1-3 deficit, winning another championship, and bringing the prized Larry O’Brien trophy back to Los Angeles. Instead, went to Las Vegas. But while in […]
'Aint no party like an East vs. West Coast Party…
By: Robert Goeke, Account Coordinator, Fusion PR As the historic Lakers and Celtics rivalry is renewed in this year’s NBA Finals, the buzz being created by the match up is worth looking at. Sports and sports journalism seems like a beast unto itself (or a job that requires covering beasts). What other journalism revolves around […]
Sell-PR as a Noun
By: Jordan Chanofsky, CEO, Fusion PR No, I don’t mean how to sell PR, rather, how PR can help to sell. Let’s call it Sell-PR. In this time of uncertainty about the economy, this nation’s future leaders, and our position within the global community, the effect of “trickle down” has reached the world that we […]
Playing With Giants – Without Getting Stepped On…
By: Chris Michaels, Senior Account Manager, Fusion PR Recently, my client and I had an opportunity to participate in a rather large public event . We were asked by a large corporation to contribute to the event, by supplying the technology that enabled a public demonstration. Children and their parents could all get to see […]
The Pope and PR?
By: Lisa Langsdorf, Director, Fusion PR In PR, a complete image overhaul can take time, but that’s not to say that it’s impossible. For Pope Benedict XVI, his recent tour in the US seemed purposed to solidify his vision for the Catholic Church while also helping to undo damages related to Church abuses and gaffs […]
Narrowing the Reality Gap
By: Stephen Andrews, VP, Fusion PR As the highly contested nomination for the Democratic candidate continues with only a few states remaining and super delegates waiting to weigh-in, once again we see the political debate in a downward spiral. Obama doesn’t really support Rev. Jeremiah Wright’s vision, philosophy, or rants about America, but his money […]
How Strong is Your Adhesive?
By: Michael Lane, SVP, Fusion PR I’ve been reading Made to Stick: Why Some Ideas Thrive and Others Die, by brothers Chip and Dan Heath. Part history lesson, part anthropological study, part how-to guide, ‘Stick’ explores the ins and outs of why some ideas thrive and others curl-up and die. It’s a fantastic book that […]
Lose the Spin Cycle Already
By: Stephen Andrews, VP, Fusion PR I have to admit, ‘spin,’ is one of those terms used both by PR pros and the uninitiated alike referring to what we do and what can be done to a particular unfiltered message, or truth as some might call it. It’s a term I’ve always disliked, but seems […]
‘Death by Blogging’
By: Ben Baruch, Sr. Account Executive, Fusion PR We have all heard stories about people dying in computer cafes around the world playing ‘World of Warcraft,’ a multiplayer online role-playing game (MMORPG). But now as reported by Matt Richtel in Sunday’s New York Times – blog posts are a digital-era sweatshop. “In Web World of […]