How PR can help SEO

By Tara Settembre, Account Manager, L.A. We all know that SEO (Search Engine Optimization) can have a positive effect on a website and business, because after all, a good search engine ranking means more viewers, more sales and a higher position over competitors. SEO can also lead to more journalists and people writing and knowing […]

A Blogger's Perspective on Pitching Bloggers

By Tara Settembre, Account Manager, L.A. The mobile tech blog, Mobhappy designed a choice of three simple logos for bloggers to display on their blogs, which spell out, at a glance, how they’d like PR people to approach them, sort of like the national security threat levels distributed by the government. Red is for bloggers […]

Defending Those “Cozy” Media Relationships

By Bob Geller, Senior Vice President, NY There are some blog rumblings raising alarms about the “cozy relationships” that apparently exist between PR agents and the media. As the stories go, PR people and journalists cut deals – give over access to info and sources – that compromise objectivity and cloud otherwise fine editorial judgment. […]

Public Relations is in need of some PR—myths about our field

By Tara Settembre, Account Manager, L.A. “Hold everything! The P.R. department just sent over this chart.”Published in The New Yorker January 15, 2007 Sure it’s funny, but contrary to popular belief, PR is not about “spin” like this cartoon and so many other comments suggest. When I see material like this it makes me realize […]

WSJ Tips from a Flack

By Beth Fichtel, Vice President Global Central Media Team, N.Y. The recent Wall Street Journal article, “When Celebrities Get Flak They Call in This Flack,” has some interesting PR tips that I want to share. Yes, yes I know this is about celebrity PR and not technology PR but I got a kick out of […]