Pulling People in with Attention-grabbing Headlines

By: Bob Geller, SVP Fusion PR (@rgeller) I wrote earlier this week about the importance of being able to grab attention with concise, punchy writing (Crafting Headlines that Pop). Whether someone is looking through their e-mail inbox, headlines in their news reader, or scouring search engine results, the only thing standing between them and your […]

Seal Caught Molesting a Penguin

By: Bob Brumfield, Account Manager, Fusion PR From time to time, the media has been accused of sensationalism. At the birth of the tabloid, penny papers were sold for a penny and the most sensational headlines drew newly literate working-class readers, resulting huge profits. These papers were all about sex and violence, and are historically […]