SXSW '14: Lessons, Observations, Free Hugs and Hashtags
Last week I made it out to Austin, TX for the ever-so-popular South by Southwest (SXSW) conference. Big tech companies such as Yahoo!, Spotify, Samsung, Pandora and Vevo filled the streets and various venues throughout downtown Austin. If you’re not familiar with the setup of SXSW, there are three main parts of the show: technology, […]
Advertising Taking over Social Media
By Connie Hoi, Intern Advertisers are one of the biggest hunters for new locations for placing ads. They usually go for placements where people can see and admire their products. Traditional methods like billboards and reading material have become sparse because of minimal space and the growing trend of going paperless. Social Media is the […]
Embeddable Facebook Posts: Bad for Introverts, Good for Brands
By Gabby Cox Just today, Facebook announced a new functionality for users: the ability to embed public posts on sites outside of the social network. This is in the same spirit of its hashtag rollout, as Facebook has made moves to make the network a place for open discussions, and a new way to monitor […]
Does Pinterest have PR Potential?
By Stephanie Coccaro, Intern As a 20-year-old college student I have, without a doubt, become a victim of the Pinterest addiction. If you are unsure what I mean by addiction, just take a quick peruse around the website. Before you know it, three hours have passed, the dog hasn’t eaten dinner and it is well […]
The Power of the Hashtag: Facebook Edition
by Alison Lee, Intern With the official indictment of the word “tweet” into the Oxford Dictionary (as a verb and noun), it’s only proper to acknowledge the other leaps and bounds social media is taking; the most recent being Facebook’s incorporation of the hashtag. Up until now, Facebook was the only major social media […]
Tumblr: The Yahoo! Acquisition and Beyond
By Mitch Cavender, Intern Since its creation in 2007, Tumblr has accumulated a diverse user-base that uses the platform for myriad of purposes. Hipsters, angsty teens, social justice champions, fandom shippers, and everything in between have learned to call the blue-backgrounded blogging site home, as it serves as their one stop shop for everything from […]
America’s Favorite Cookie Could Also Be America’s Favorite on Social Media
By Nicole Santos, Intern It’s about that time when most popularized brands hop onto the social media bandwagon. It’s not just a trend or a seasonal fad, its here to stay. As public relations professionals and journalists alike are now accustomed to (or getting accustomed to) the utilization of social media to go about their […]
What’s Next for Facebook?
By Nicole Santos, Intern Gone are the days when logging onto Facebook was simply a leisure activity, maybe out of boredom, or maybe during down time. Now, logging onto Facebook isn’t even a question anymore. It’s part of daily lifestyle. Scrolling through your news feed is now muscle memory. The site is an addictive outlet […]
Live Tweeting: How it’s Made its Mark on Social Media
By Nicole Santos, Intern With the increase in social media usage by companies, brands, and even public figures (whether celebrities, politicians, or even a combination of both), it’s important to keep note of the constant changes and advances that come alongside these social media outlets. From app updates to different page layouts and additives, us, […]
Spare the hashtags part 2
By David Worthington It’s amazing how quickly a tweet can turn viral. Real estate mogul, ‘birther’ and reality personality Donald Trump sent out a furious flurry of tweets last week after Deadspin’s editors told him off in the most unflattering way imaginable. Trump’s response made the story. “The Donald” is more of a brand than an […]