Situation: Parents (and others) need GigE workers for a variety of jobs, but GigE workers have almost no way to find these jobs. Moreover, the workers are often not trusted, especially when it comes to tutoring and interacting with kids. Kumbaya App provided a solution to both of these problems.

Strategy: Fusion exposed a problem that was hidden in plain sight and leveraged GigE spokespeople to tell the story for us. We played into remote work necessities and challenges faced by families.

Results: We opened with a feature in VentureBeat, and went on to attain coverage on almost every major and local TV network, as well as dozens of top-tier print and web media.