Situation: Testing software often comes down to understanding how production will stress test under different circumstances, but how do you do that without disrupting or endangering active production software? Kubisys was a pioneer in developing a production-level sandbox for this purpose.

Solution: We created a brand name for Kubisys’ technology (Virtual Sandbox for Flight Simulating Production Environments), developed their go-to-market strategies and rolled them out to developers, IT and C-level management. Much effort was dedicated to educating enterprise on what was then a new idea. Through thought leadership, much content, and working with media and analysts, we were able to build a foundation from which the company grew.

Results: Coverage spanned the IT and enterprise media, as well as software and vertical media and broadcast. We created recognition in and support from the analyst community and developed a significant amount of content for Kubisys, from website text to contributed articles to sales materials.