Xpert in Insurance Document Management

Situation: Xpertdoc, creator of the Customer Communications Management (CCM) platform, was looking to expand into the insurance space. Strategy: Fusion leveraged our relationships with insurance media to usher in Xpertdoc’s entry to the quickly-evolving space. We focused on helping the company cement a position as an innovation leader. Results: Fusion quickly secured coverage in numerous […]

A Sightly View of Video Advertising

Situation: Sightly was one of the first mainstream online video advertisers, and came into the market strong with an exclusive license to link ads to YouTube videos. Strategy: There were many factors we had to consider when shaping our PR strategy. Brand safety was a top priority, along with selecting video content that could resonate […]

Diversify, Diversify, Diversify

Situation: Ad.net extends the campaigns of advertisers from traditional search engines and leverages a proprietary technology stack to help brands acquire new customers in an efficient and scalable manner. The company is committed to developing additional solutions and ensuring exceptional service to be at the forefront of the digital advertising needs of companies ranging from […]

Servicing Cyber Through Service Providers

Situation: Most consumers don’t want to think about cybersecurity for their homes and devices. That’s why Allot decided to bring their cyber solution (and network acceleration platform) to consumers through service providers. The idea is to make cyber another line item on consumer telecom bills where, for micro-incremental costs, consumers can have full security without […]