Situation: Ad.net extends the campaigns of advertisers from traditional search engines and leverages a proprietary technology stack to help brands acquire new customers in an efficient and scalable manner. The company is committed to developing additional solutions and ensuring exceptional service to be at the forefront of the digital advertising needs of companies ranging from Fortune 500 brands to SMBs.

Strategy: As a smaller-scale search advertising marketplace, Ad.net was interested in seeding the market with messaging about diversifying advertising spending and improving brand credibility through awards. Fusion’s approach was to couch this messaging within the many uncertainties happening in the digital advertising space at the time, and help them understand it is too dangerous to concentrate ad spend in a single platform like Google or Amazon.

Results: Secured 30+ media placements in a short period of time in the desired digital advertising and marketing media outlets such Marketing Land, Media Post, AW360, Diginomica, and more. Fusion also secured awards for the prestigious Inc 5000 and Los Angeles Business Journal “Best Places to Work.”