Secret to Great PR? Messaging, Messaging, Messaging!
We’re all familiar with the jokes that list three identical things as a punch line (e.g. “location, location, location” for factors driving real estate value, or “money-driven, money-driven, money-driven” as the three most important qualities of a salesperson; by the way I blew a job interview much earlier in my carreer by missing this last […]
How to know which internship is right for you
By Erica Gossett (Intern) Picking the right internship can be difficult, especially if you are unsure of what type of setting you see yourself in. Do you see yourself in a big company or being part of a small company? If you’re a college student looking for an internship, it’s important to look for […]
5 Reasons Why Technology is the Downfall of Relationships
By Erica Gossett (Intern) What was life like before texting and the internet? It was definitely a much simpler place. People had phone calls with each other on a regular basis but now text messaging has taken over the way we communicate. Over six billion text messages are sent every day in the United States, […]
PR Jobs are Expanding Across the Globe
By Erica Gossett (Intern) Imagine a world without social media. Some of us are still getting used to the whole concept of “social media” while others have never lived a day without it. It’s clearly the leading invention of the century and is available on almost any electronic device. Social media has expanded to mobile […]
Can Tech Companies Take a PR Page from Beyonce'?
Cross-posted from Flack’s Revenge Beyoncé schooled the music world with the release of her new record, announced with a simple one word “Surprise!” (the caption of the Instagram video that she shared with her 8M followers). It was the social media update heard around the world, led to record tweets and sales in short order, […]
Online Communication and What it Means for Our Offline Lives
Earlier this fall, comedian Louis C.K. shared a new slew of philosophical and comedic rants on CONAN (parts of this clip are NSFW), this time pondering the strange concept of social media and its weird effects on human behavior. Besides his now famous rant (“Everything’s amazing and nobody’s happy”) on all-too-eager Internet users and their […]
Banksy Schools Tech PR on Buzz Building
Cross-posted on Flack’s Revenge In New York, it was hard to escape the Banksy onslaught last month. The enigmatic artist seemed to be everywhere and nowhere; omnipresent because the media covered him non-stop; yet tantalizingly out of sight, leaving a trail of pop-up art in his path. As the NY Times reported: It began on Oct. […]
Embracing Futuristic Technologies…From the Past
For anyone watching live television or binge-watching shows on Hulu, you may have caught the recent commercial from Samsung advertising their new Galaxy Gear watch. Appealing to all age brackets, the ad features a string of nostalgic clips dating back to the 1960s from iconic TV series and films – from The Jetsons and Get […]
Integrating Design, Branding and PR
“Any business that wants to realize its potential has to have good design.” – Mark Parker, Nike President & CEO Earlier this week, Fast Company tweeted a short clip of Nike President & CEO Mark Parker discussing the importance of design behind a brand. “The world doesn’t need any more mediocre product,” he stated. Adding, […]
Neal Schaffer on How to Maximize Social Business
Neal Schaffer’s book Maximize Your Social (Wiley) just came out, and this is exciting for several reasons. One, he just plain knows this stuff. If you’re not already familiar, Neal (bio) is a Forbes top 50 Social Media Power Influencer, and is also a noted author, speaker and consultant. He invited me to write for […]