Don't Slam the Phone on Proven Media Relations Tactics

Cross posted on Flack’s Revenge Perhaps it is a generational thing, driven by the PR up-and-comers, the young folk who were weaned on I am talking about not talking, rather the preference many PR professionals seem to have these days for writing, rather than calling, the media. I thought about this after comparing notes with […]

Embeddable Facebook Posts: Bad for Introverts, Good for Brands

By Gabby Cox Just today, Facebook announced a new functionality for users: the ability to embed public posts on sites outside of the social network. This is in the same spirit of its hashtag rollout, as Facebook has made moves to make the network a place for open discussions, and a new way to monitor […]

PR Then & Now: Has It Really Changed?

by Alison Lee, Intern Within the past decade, PR experienced an extreme makeover. From blogs to smartphone apps, the exponential ascendancy of new media tools has gone as far as to replace hardcopy feedback with social media surveys, and T.V. with YouTube. Despite the transformation, has PR changed all that much at the core? I think […]

How to Stand Out When Landing Your PR Internship

By Alison Lee, Intern Standing out in a sea of aspiring PR professionals in today’s industry is no simple task. A resume and cover letter are no longer the only items a supervisor reviews when selecting interns. Just as the ‘internship’ has transformed over the years, so have the methods in which internship applicants use […]

You can’t beat a movement

  By David Worthington Abercrombie & Fitch CEO Mike Jeffries has apologized for comments that some say disparaged young people who don’t fall within his company’s desired customer demographic: skinny cool kids. It came too late and smacked of insincerity. Jeffries has been embroiled in controversy ever since Business Insider re-published a 2007 Salon article […]

4 PR truths from Joan Rivers at IWNY13

Internet Week 2013 really brought out the fangirl in me. Joan Rivers and Fred Armisen were both satisfyingly smart and hilarious, while proving to be right at home at an event dedicated to all things webby. They both expertly spoke about the intersection of tech and comedy, but Joan Rivers in particular shared advice for […]

Welcome to the 'Real World" Class of 2013

Time to find out what happens when people stop being polite, and start getting real: The Real World If MTV’s iconic show about a bunch of twenty-somethings thrown together and living in the ‘real world’ was really true to life – there would be a lot more boring scenes spent updating resumes and shopping for […]

It’s just not fun getting your emails ignored

Picture this scene: You’re a journalist who gets 300-600 email pitches a day, each one with an eager PR professional on the other side of the cyber wall waiting (possibly desperately waiting) for your response. There is clearly no way that you can open all of these emails, let alone respond to them. Back to […]

Launch 2013 Wrap

I like to write about the booming tech sector in NY, which recently eclipsed Boston in terms of behind VC-funded startups. However, a few days at Launch 2013 in San Francisco convinced me that NY has quite a ways to go to catch up to Silicon Valley; the event dwarfed anything similar that I had […]

America’s Favorite Cookie Could Also Be America’s Favorite on Social Media

By Nicole Santos, Intern It’s about that time when most popularized brands hop onto the social media bandwagon. It’s not just a trend or a seasonal fad, its here to stay. As public relations professionals and journalists alike are now accustomed to (or getting accustomed to) the utilization of social media to go about their […]