We're Hosting a Seminar on the New Tech PR Launch on 5/21
Do you have a new tech product or company that you want to tell the world about? It used to be easy. Just hold an event, issue a press release, contact the top trade publications and national media, and voila! If you had interesting news and a good PR firm, your news was sure to […]
Pull Readers in with a Striking Image
Cross-posted on Flack’s Revenge “Dig, if you will, the picture…” Prince “Every picture tells a story, don’t it?” Rod Stewart “All I’ve got is a photograph…” Def Leppard If my musical tastes seem dated (and say something about my age), you might think that the pop artists of the 70s and 80s were singing to […]
Should your company submit contributed content?
By: Samantha Seymour (Intern) A great way for any company to gain exposure in the media is by taking advantage of contributed content. Contributed content, also called guest posts, are articles or some kind of data contributed by individual users of a website, as opposed to journalists from the publication. Publications have journalists on staff […]
State of the Tech-PR Launch
Cross-posted on Flack’s Revenge Dorothy Crenshaw wrote a nice post about the decline of the tech PR launch on the Impressions blog. She writes Some former colleagues in tech PR and I were talking recently about the “good old days” when nearly every tech launch included a splashy press conference. Today, not so much. […]
My Storify Wrap of Economist Big Rethink
Economist Big Rethink Redux Storify by Bob Geller Tue, Mar 18 2014 12:47:00 Economist Big Rethink Redux I had the pleasure of attending The Economist’s Big Rethink conference in NY last week as a member of the media, after my friend Judy Gombita pulled some strings. Most of our clients are tech startups; the conference […]
The Top Three Takeaways from the 86th Academy Awards for PR Professionals
By Nicole Santos There was much abuzz about Sunday night’s Oscars, from the glitz and glamour of it all, to America’s favorite comedienne winning at hosting the show, to, well, the amazing movies (as per usual) nominated for one of those infamous 24-karat gold-plated statues. One thing’s for sure: this year’s Awards were definitely an […]
Why the Super Bowl lost and the Olympics won
By Nicole Santos Whether a Broncos or Seahawks fan, a general consensus can be made that this year’s Super Bowl (minus the Bruno Mars “concert” during the Halftime Show) game was utterly disappointing to watch. Maybe that’s just my two cents, but something about this year was off when it came to tasting the real […]
Reflections on a Winter Internship
By Erica Gossett (Intern) While many people spent their winter break getting some rays in the sun on their vacations, I had the opportunity to intern at Fusion Public Relations. On my arrival, Fusion made me feel very welcome and like I was part of the team. I learned more than I could imagine in […]
Remember When AIM Was Everything?
By Erica Gossett (Intern) Think back to your first encounter with social media. Did you think it at the time that it would turn into a cultural phenomenon? If you’re a millennial, your first encounter with social media was likely with AIM, an online chat service that let users have live conversations with their […]
PR Does Not Mean Prime Rib
By Jordan Chanofsky, CEO Out on a Thursday night at your favorite steakhouse, should you be a meat eater, the aroma wafting from nearby plates of prime rib stirs your emotion and causes you, almost forces you, to order the same. You probably chose that very restaurant born out of a sudden urge to have […]