Meetup Explores the Art of the PR Pitch
The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session. I am new to this meetup but will definitely be coming back, […]
When Hashtags Become a PR Disaster
By David Berezin, Intern Trending hashtags are an opportunity to gain attention for your brand. If you include a popular hashtag in one of your brand’s tweets, that tweet could be seen by thousands – if not millions – of people. Before you use a trending hashtag in your tweet, you should research that […]
The Martians Have Landed, Your Pitch Stinks, We're All Going to Die!!!
I was glued to third Republican presidential debate last night, watching for signs of intelligent life , when the show cut to an important announcement. It said: “Ladies and gentlemen, we interrupt our program to bring you a special bulletin from the Intercontinental Radio News. At twenty minutes before eight, central time, Professor Farrell of […]
7 Amazing Technologies from October's NY Tech Meetup
By David Berezin, Intern Earlier this month, NY Tech Meetup hosted its October tech meetup, which featured live demos from several amazing tech companies. These are some of the technologies featured: Plucked Plucked is a web app that provides high school students with unlimited free college applications, as application fees are often times a major […]
Why You Shouldn't Censor Customer Complaints on Social Media
By David Berezin, Intern Halloween may be rolling around, but thanks to a huge social media blunder, Party City has a lot more to worry about than selling costumes. The retail chain came under fire for removing a customer complaint on its Facebook page. The complaint came from mom Lin Kramer in the form […]
Ted Underwood on Topic Modeling and PR
I like to follow developments in unstructured data and text mining. Advances in these areas can mean big things for PR and social media marketing. The din is only growing in social media chatter and online content. Those with the best tools will be better equipped to glean insight and turn it into action. One […]
The Best Way to Reach Chinese Media
We have dispelled myths about how PR works in Asia, and offered tips for getting tech news covered in China. This post focuses on WeChat, a messenger app that is one of the best ways to reach Chinese media. Former Fusion PR intern Carmen Ren is from Shenzhen, China, and recently completed her Masters Degree […]
Naughty or Nice? State of Tech Brand and PR Implications
Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the Universe throw mad money around and Kool Aid drinkers build stupid things? Perhaps it is […]
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Twitter Begins to Make the eCommerce Push
By Leigh Kurtzman, Intern With Twitter starting to lose its momentum slightly in 2015, it has finally decided to make the push towards e-commerce. Twitter has begun to make it easier for users to view products they might be interested in purchasing. It is only in the beginning stages, but Twitter might have found […]