My Take on the Fake News Debate

I attended the Daily News Innovation Lab’s session: Proposition: We can Solve the Fake News Problem. It featured an Oxford-style debate on whether there’s a solution to the fake news problem. Some very smart people from the worlds of media, business, and technology made great arguments for each side. It was entertaining and informative. I’m […]

Enterprise Design Tips and Resources, via NYETM

I enjoyed the NY Enterprise Tech Meetup last week. In addition to two great demos, the event featured a panel that discussed UI design. It is a topic that intrigues me.  Fusion PR has represented a number of providers of tech that improve user experience. It’s always great to do a reality check and hear […]

Crowdsourcing Advice on PR Dashboards

A client asked recently for our recommendations in PR dashboards. We are techies here at Fusion PR, and generally pretty smart about PR and marketing tech. So I thought this would be easy. But, as I learned, the tools that I was familiar with did not fit the bill. Luckily, with a little online sleuthing, […]

AdTech NY 2016 Wrap

I attended AdTech last week, which featured a great lineup of keynotes and panels and over 100 vendors. It seems like there’s never enough time at big shows to check out everything (Fusion PR is one stop away on the 7 subway line, too close to keep me from work’s orbit).  Some of the most interesting […]

New Group Aims to Study Impact of AI and Algorithms on Society

I’ve had many great conversations with my friend and PR authority Toni Muzi Falcone about the impact of technology on the field and society at large.  Recently he told me about a new effort that he helped conceive – DigiDig – a website and citizen-led group dedicated to studying this area. Flack’s Revenge has covered […]

Huffington Goes Viral with Data Science – You can Too

Cross posted on Hack the Feed My recent posts have explored how publishers are working with social platforms to expand audience and adapt story telling formats (see Publishers & Platforms In a Relationship, and Platforms as Publishers: 6 Key Takeaways for Brands). They reported the experiences of social teams and editors at some of the […]

Buzzword Bakeoff – Which are the Most Hyped Tech Terms?

Although we use lots of buzzwords in the tech industry, we don’t often consider how and why. My story in MarketingProfs examines their importance and role. It drills down on Big Data and compares related hype to other buzzed-about topics, like IoT and Virtual Reality. Is it true, as Data-Driven NYC Meetup organizer Matt Turck […]

HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also some great takeaways for marketing (it’s a must read for those who don’t think social […]

Naughty or Nice? State of Tech Brand and PR Implications

Is the tech industry a land of opportunity, a growth engine of our economy; a place where coders garner huge salaries and entrepreneurs achieve the American Dream? Or is it is a hyper-aggressive frat party, where arrogant Masters of the Universe throw mad money around and Kool Aid drinkers build stupid things? Perhaps it is […]

Social Tools Summit Wrap

I attended and really enjoyed the Social Tools Summit in Boston earlier this week. Neal Schaffer and Brian Mahony produced a great event; kudos to both, and thanks again for inviting me to speak there. The day was chock full of discussions and helpful information about the many aspects of social media marketing – it […]