Find and Fill Open Spaces to Connect with Customers
While watching my kids play soccer years ago, I often heard the coach yell “Open Spaces! Pass to space!” The instructions might not make sense, but on the playing field they were obvious: the coach was imploring the team to pass the ball to an area that was unoccupied by defenders. Marketers of today can […]
Secret to Creativity? Ditch the Phone! Get Bored!
Cell phones have been blamed for everything from frying our brains, to shortening attention spans and making us stupid. But new research shows that the biggest threat may be to our creativity. It should especially be of interest to people in creative and info-driven fields like marketing, journalism and PR. The NY Times Op Ed […]
Tips for Getting your Tech News Covered in China
As I said in PR in Asia: Myths and Misconceptions, Fusion PR often hears from companies that want to get media coverage in China. To better understand how to do this, I asked Carmen Ren – a talented PR person (she is Chinese, and is finishing work towards her Master’s degree in PR at NYU) […]
NY Times Columnist David Carr on Apple PR Playbook
It is an old saying in PR: “there is no accounting for taste.” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy”. The media will inexplicably latch on and just fawn. These thoughts crossed my mind as I read NY Times […]
A World without Phone Chargers
By Victoria Perlak (Intern) The days of power cords and chargers may be over in a few short years. Wireless energy is only continuing to grow and become more prominent in the US. Companies have been swift to hop on the wireless energy bandwagon. Starbucks was one of the first to have wireless charging spots, […]
Learning with Twitter
By Victoria Perlak (Intern) Twitter is an invaluable tool to the public relations industry, as well as great way to connect with both friends and strangers. But this social media platform has also become a learning tool, a way for college students to actively engage in discussions with other classmates and professors. Professors are using […]
Remember When AIM Was Everything?
By Erica Gossett (Intern) Think back to your first encounter with social media. Did you think it at the time that it would turn into a cultural phenomenon? If you’re a millennial, your first encounter with social media was likely with AIM, an online chat service that let users have live conversations with their […]
That epic Bob Dylan video you saw? This guy helped make it.
The Internet went crazy last week over an interactive Bob Dylan music video. The video (if you’re one of the 11 people who hasn’t already seen it) mimics flipping through TV channels and features actors lip synching the lyrics to “Like a Rolling Stone.” The infectious video had my entire office gleefully channel surfing and […]
4 PR truths from Joan Rivers at IWNY13
Internet Week 2013 really brought out the fangirl in me. Joan Rivers and Fred Armisen were both satisfyingly smart and hilarious, while proving to be right at home at an event dedicated to all things webby. They both expertly spoke about the intersection of tech and comedy, but Joan Rivers in particular shared advice for […]
Tips for pitching broadcast media
A few weeks ago Fusionites had the good fortune of being able to pick the brain of a veteran broadcast journalist during our company wide education session. Our guest was straightforward, honest and humorous about what we were doing right and what we were doing… less right when it came to pitching broadcast media. For […]