AI-Based Gun Detection: An Award-Winning Program

Situation: Mass shootings have become a regular occurrence. The government is debating gun laws, law enforcement response and other factors; in the meantime, both children and adults are being killed. ZeroEyes developed a cost-effective, AI-driven way to detect and alert first responders of illegally brandished firearms before a shot is fired. Strategy: We spent many […]

Introducing German Video Surveillance Tech to US Market

Situation: Fusion was tasked with elevating the profile of German IP video surveillance provider Mobotix in the US. We needed to find a way to differentiate and draw attention in a crowded and noisy space. Strategy: Fusion implemented a multi-tiered campaign drawing from product demos, channel PR, and media and analyst relations to boost US […]

Mesh Solutions for First Response

Situation: Having successfully taken Mesh Networks to acquisition by Motorola, we embarked on a journey with Motorola to build out recognition for a mesh-based solution for law enforcement and first responders. Strategy: Created an educational program to explain mesh technology and its unique application to communications when other means fail or are unavailable. Leveraged the […]

Open Architecture VMS

Situation: Fusion was tasked with building visibility for video management system innovator On-net Surveillance Systems, Inc. (OnSSI), a company that had been flying underneath the radar in an increasingly crowded and mature market. Strategy: OnSSI had been ignored by the press despite a healthy and growing customer base. Fusion studied the market and developed messages […]

Reaching Giraffic Heights with Video

Situation: It was 2016, and over-the-top (OTT) video was the wild west and peak of excitement for all devices. Everyone was hanging on the words of Netflix and other streaming platforms. Giraffic was one of the only providers of adaptive video acceleration technology at the time that helped reduce buffering and improve streaming quality for […]

Can You Hear Me Now Saying 5G?

Situation: Advanced RF Technologies, Inc. (ADRF) is one of the leading in-building wireless solution providers for the four major U.S. carriers, but they found it challenging to interest the media because of their position as a niche play in the broader telecommunications space and in the many verticals they service, including public safety, healthcare, manufacturing, […]

Smile! You’re on Axis Camera

Situation: Launched Axis IP surveillance cameras in the US. This goes back to a time where we were at the forefront of promoting the widespread use of cameras across the nation for security and investigation. Strategy: Built a story around the transformative possibilities that would be unlocked by the ubiquity of cameras. 9-11 was the […]

Cellebrite Celebration

Situation: Fusion was charged with converting Cellebrite from the media’s ugly stepchild into a respected leader and IPO. Strategy: We developed a highly effective proactive crisis program to navigate a confrontation between the world’s top investigative journalists, a wave of national anti-police sentiment, and the company. By reshaping the media narrative, we aligned coverage with […]