Situation: It was 2016, and over-the-top (OTT) video was the wild west and peak of excitement for all devices. Everyone was hanging on the words of Netflix and other streaming platforms. Giraffic was one of the only providers of adaptive video acceleration technology at the time that helped reduce buffering and improve streaming quality for manufacturers like LG and Samsung.

Strategy: We began with a thought leadership campaign designed to help media and consumers understand what drives different streaming experiences and demystify how TV and mobile streaming actually work. By first building appreciation for the underlying technical challenges, we laid the groundwork for explaining Giraffic’s solution. From there, we engaged top video journalists—such as Robert Archer at Forbes—with regular updates and accessible explanations of both Giraffic news and complex streaming technologies.

Results: We consistently secured Forbes coverage through our expert insights and became a go-to technical source on streaming for both top-tier and trade media.