Situation: A new era of digital banking was emerging with Credorax, a payments gateway. Then, the company pivoted to become a licensed merchant bank with an emphasis on international finance and cross-border payments.

Strategy: A fully integrated program of PR, social, content, paid media and other components helped to shape the visibility and credibility of Credorax, pivot the company and establish them as a leader.

Results: Established presence across media and social channels with major press coverage and influencer engagement, and ultimately set them on a path towards exit.