Leading the Path to Combined Secure Video Conferencing and Blockchain
Situation: COVID accelerated the adoption of video conferencing technologies, bringing to light the security vulnerabilities within them and the need for a secure alternative. Only SafeVchat (now Zerify) was able to bring a cyber–built video conferencing platform to the market. Strategy: The PR program leveraged news, thought leadership, research, and analysts to develop the need […]
Blazing a trail in Zero-trust Hardware Access Control
Situation: With the world focused on network security and software exploits, Sepio sought to draw attention to the perils of hardware-based attacks. Strategy: Our PR program flagged this “soft underbelly” of cyber. We highlighted James Bond-like threats from everyday devices – and Sepio’s unique ability to track and control hardware from L1 “fingerprints.” Results: We […]
At the Crossroads of High-Performance Data Centers and Cloud
Situation: Interconnects fall into a category of very complex, esoteric technology that was not well understood by the media at the time. Mellanox faced this lack of knowledge, as well as a competitive landscape. Strategy: We built an education-led program showcasing customer wins that proved Mellanox’s value, paired with an analyst initiative that positioned the […]
Mesh Solutions for First Response
Situation: Having successfully taken Mesh Networks to acquisition by Motorola, we embarked on a journey with Motorola to build out recognition for a mesh-based solution for law enforcement and first responders. Strategy: Created an educational program to explain mesh technology and its unique application to communications when other means fail or are unavailable. Leveraged the […]
One Company’s Loss is Another’s Gain
Situation: Optical Zonu is a leading provider of RF over fiber transport solutions for the wireless and defense/aerospace industries. OZC is the only company fully committed to delivering custom solutions for every deployment, with easy centralized management and patented fiber fault detection. It offers a wide range of turnkey, modular, and OEM form factors to […]
Light on Budget Heavy on Packets
Situation: PacketLight Networks is a longstanding provider of optical networking solutions like transponders and muxponders, but it is a crowded marketplace with a lot of major players, and the company was getting drowned out by competitors in the media. Fusion’s goal was to help PacketLight push new product news and thought leadership articles to the optical […]
You Can’t Hide the Truth
Situation: The satellite playing field is an expensive and tough area, requiring great capital and confronting equal risk. PanAmSat was a competitive player in the space in the early days of commercial satellite deployment. It went up against global players like IntelSat on a world stage. Strategy: In the spirit of tapping into current events […]
Soaring Beyond the Clouds
Situation: Cloud orchestration and edge networking innovator Cloudify wanted to build visibility and market share in the US following its spinoff from parent company Gigaspaces. Their technology addressed a growing need, but no one knew who they were. Strategy: Fusion promoted Cloudify’s ability to connect and control distributed networks, devices, and applications from the core to […]
Fusion IO to IPO
Situation: Fusion IO was an unknown player in the emerging SSD storage arena. However, they had an early run on the market and were ready to begin POCs and MVPs. Strategy: We took an educational approach to the media and digital channels, seeded the analyst community, and came out prepared with benchmarks and a well-trained […]
Reaching Giraffic Heights with Video
Situation: It was 2016, and over-the-top (OTT) video was the wild west and peak of excitement for all devices. Everyone was hanging on the words of Netflix and other streaming platforms. Giraffic was one of the only providers of adaptive video acceleration technology at the time that helped reduce buffering and improve streaming quality for […]