Lamenting a Dying Career

Written by Mark Prindle   I couldn’t help but be curious when Yahoo! flashed the headline “Dying Careers You Should Avoid,” so I clicked on the link to read of such no-longer-in-demand positions as ‘Desktop Publisher,’ ‘Semiconductor Processor’ and ‘Auto Insurance Appraiser.’  And there it was – a formerly enviable employment option that we in […]

How to Land a PR Internship

  By Baraneh Kazemi, Intern Is your resume updated? Have you edited that cover letter yet? How impressive are you with social media? As a recent marketing graduate, I can’t tell you how many times I faced these questions throughout my senior year – not only from myself but my professors, career counselors, and just […]

The Dynamic Duo: PR’s Role in the Tech Industry

By Laura Baumann, Intern Today life without a cell phone or an Internet connection seems unthinkable. Technology has become so advanced that we are able to solve real world problems in an easier and efficient manner. Tech has infiltrated daily life in so many ways that it’s hard to remember entire generations surviving without it […]

The First Day Mentality: Why Being Indispensable Works

By Laura Baumann, Intern It’s hard to believe that it’s been almost a month since I first joined the Fusion Staff. When I think back to my first day I remember the excitement I felt when I stepped off the elevator and into the office. I was so eager to dive right into the work […]

Meet the Fusion PR Summer Interns!

These three soon-to-be PR pro’s are up for any and all challenges Fusion has thrown their way – media lists, briefing documents, monthly reports, spontaneous mid-afternoon treks in the New York city sun to help us find some freebie ice pops, you know, the usual stuff. They were even so proactive as to put together […]

Fusion Spotlight: Gabby Cox – From intern to Fusion PR superstar

We all know about Gabby’s ability to wear an ugly sweater with attitude and her passion for Bravo TV shows, but I was able to dive deeper and find out about Gabby’s journey at Fusion starting as an intern, to becoming a major asset to the Los Angeles team. Read on to learn about Gabby’s […]

Talk the Talk: Why Having a Personal PR Plan is Important

By Laura Baumann, Intern In the world of public relations we strive each day to represent our clients or companies in the best way possible. All professionals are only as good as their reputations, and maintaining that reputation should always be a top priority. When I take a look at some of the best people […]

The Podcast Realm

Laura Baumann, Intern Since their debut, Podcasting has slowly but steadily become a popular way for people to send and receive information. Today, through the evolution of technology and the internet, podcasts are doing what we as a society have historically done through radio stations.  A podcast in simplest terms is an audio file that […]

Social media is already passé in Silicon Valley

By Carole Bersillon, Intern Nowadays it is an obvious fact that social media cannot be ignored by PR professionals. Agencies have to build their digital presence to demonstrate their ability to manage online branding, online influence or their capacity to be there where it is trendy. I myself do not seriously consider an agency in […]