Message in a Box

By, Stephen Andrews, SVP, Fusion NY (@stevebandrews) I admit it, I have a thing for messaging.  Crafting and even more importantly testing these wonderful examples of creative thought against, well reality has become a bit of a guilty pleasure.  The true test of any message is how well does work?  I know it sounds simple […]

Required Reading: "Behind the Scenes" in Tech PR

“So they put over 820 million whosawhatsits on the thingy and provided 2.0 Gigasomethings, coupled with a gizmo that drives another doohickey! …And that’s why we’re the leader in innovation.”

Yeah. Right. What he said.

“Professor, is this going to be on Twitter?” – Social Media in the Classroom

Justin Finnegan, Senior Account Executive (@justinfinnegan)   Dr. Elaine Young, an associate professor of marketing at Champlain College in Vermont, penned an interesting viewpoint for BusinessWeek in which she discusses the importance of teaching social media skills to PR students. PR students must now write news releases that are search-engine friendly, pitch bloggers, “listen” to […]

A Good Visit

by Bennie Sham, Internship Program Lead (@beesham) Yesterday’s visit from BYU-Idaho students and faculty was a bit daunting. There were about 25 attendees (give or take a few) and I’ll be the first to admit that I still get nervous presenting to a large crowd. But I’m glad we had the opportunity to speak with […]

Why Care about Fonts

Janet ParkSr. Account Executive One day on Facebook I got one of those little quizzes entitled, “What font are you?” I took the quiz with great trepidation, anxious with the fear that the result would be Arial or Comic Sans Serif (God forbid!). Luckily, I was able to sigh a breath of relief as I […]

BYU-Idaho Students Tour NYC and Fusion

By Meghan O’Hara, Internship Program Coordinator (@meghan_ohara) This week, we are excited to be welcoming a group of students from BYU Idaho to our New York office to learn more about Fusion and the world of PR. This group of students was selected to come to New York City to visit several companies to learn […]

Where Are They Now?

By Bennie Sham, Internship Program Lead, (@beesham) Over the past few years, Fusion’s internship program has developed into a highly-attractive opportunity for students who are looking to get real hands-on experience in the public relations field. We’ve worked with some great students, who have helped us grow our program. Now, we’re asking them to come […]

The Great Intern Hunt ‘10

By Justin Finnegan, Senior Account Executive, (@justinfinnegan) In PR, there’s a point almost every year when our action items lists are filled to capacity and, as an agency, we collectively look around and say, ”Where are the interns?”In order to help lighten the load, I’ll be at Hofstra University’s School of Communication (yours truly is […]

Hey Marketers: Don't Count Out the Developers!

By Suzanne McGee, Account Director, Fusion NY (@mcgeepr) Today’ blog post by Max Kalehoff, entitled, “Are Marketers More Important Than Developers?,” caught my eye. I’ve never thought that there was a difference in terms of involvement, strengths or needs when working with internal development or marketing teams. Both serve very different purposes, but both provide […]