AI-Based Gun Detection: An Award-Winning Program
Situation: Mass shootings have become a regular occurrence. The government is debating gun laws, law enforcement response and other factors; in the meantime, both children and adults are being killed. ZeroEyes developed a cost-effective, AI-driven way to detect and alert first responders of illegally brandished firearms before a shot is fired. Strategy: We spent many […]
Predicting a Major Disruption in Insurance Policy Development
Launched Valen Analytics and took this AI company to exit with Insurity. Supported the company through its pioneering transformation of the insurance industry from pen and paper underwriting industry fully reliant on analytics; with hundreds of contributed content pieces, dozens of top tier, analysts, influencers all part of an effort that ended in a successful […]
Predicting Bank Success Through Predictive Machine Learning
Situation: Lead banks lack the transparency of money exchange through the hops of a correspondent or cross-border transaction. In fact, trillions of dollars stopped flowing because of this until ThetaRay provided the first machine learning (ML) solution. Strategy: Fusion exposed a problem that was forgotten a decade ago because of lack of progress in the […]
Can you Spell AI Operationalization?
Situation: Spell.ml launched with a goal to simplify AI deployment with the first deep learning operations (DLops) solution. As the first, it was an unrecognized category, and Spell.ml had no name recognition. Strategy: Our PR program leveraged news, thought leadership, research, and analysts to connect Spell.ml benefits with the challenges of AI operationalization. We gained […]
The Three S’s of Process Transformation: SAP, Signavio & S/4HANA
Situation: The acquisition of Signavio put SAP in a position to bring a deeper level of intelligence into its S/4HANA cloud environment. SAP, together with Signavio, helps businesses understand, improve, transform, and manage their business processes through a holistic suite of flexible process transformation solutions. Signavio was another asset in SAP’s arsenal to compete with companies like […]
Employee Performance Monitoring Doesn’t Have to Bring Negative Connotation
Situation: What are employees doing now, and how productive are they? These are questions asked by every business manager. Replicon developed a dashboard to evaluate the performance of employees and made it easy for management to track. Strategy: We approached the media by turning the concept on its head and demonstrating that the intent of […]
NICE Improvement on Sentiment Monitoring and Customer Experience
Situation: NICE was the industry-leading provider of speech analytics software for call centers, the back office and the enterprise, but was not getting any traction in the media. Fusion was charged with boosting industry knowledge of the company’s monitoring, sentiment analysis and insight capabilities. Strategy: We developed regular compelling pitch angles (ex. “Seven Words You Can Never […]
The Art of Acceleration, The Science of Silicon
Situation: Inference acceleration is key to many applications of AI like robotics, autonomous vehicles, edge and others. Mipsology figured out a way to mask the complexity of FPGA programming while drawing its benefit and maintaining the IP to run on GPU, CPU and ASICs. Strategy: Fusion developed the company’s messaging, positioning, and much of its […]
The Kore of Conversational AI
Situation: The market for conversational AI chatbots and virtual assistants was extremely crowded, with big tech players like Microsoft, Google and IBM hogging the limelight. There were also media misunderstandings regarding the differences between different types of conversational AI and the problems Kore.ai was aiming to solve. Strategy: Our approach was to implement a multi-pronged […]
Serving Pie to the Media
Situation: After selling the data and analytics startup Valen Analytics, founder Dax Craig joined up with John Swigart of Esurance fame to start a new MGA called Pie Insurnace for small business workers’ compensation, a market they believed was ripe for disruption. Having worked with Fusion for nearly a decade through exit on Valen, Dax […]