Insuring P&C Success
Situation: Insurity was one of the smaller-scale large core systems and analytics providers in the P&C insurance market compared to Guidewire and Duck Creek. As they were acquiring businesses to bolster their offering, like Valen Analytics, they also wanted a stronger thought leadership and PR presence. Strategy: Our approach was to seed the insurance press […]
Identity meets Cryptography and Entertainment
Situation: Identiq, a new and unproven peer-to-peer identity validation solution for entertainment and social brands like Netflix, Hulu, Facebook and others, was seeking to launch, gain attention and grow adoption. Strategy: Educated the media about holes in current ID validation and explained how Identiq closes these via an innovative solution; launched thought leadership initiatives around […]
Need Some H2O to Get ML Going
Situation: The industry had been calling for an ML-based technology that could drive applications and democratize AI, simplify it and create ubiquitous usage. H2O had that dream, but the industry was still in its infancy. Strategy: We helped the company rebrand itself from Oxdata to H2O and took several approaches to media, including education, an […]
Reaching Giraffic Heights with Video
Situation: It was 2016, and over-the-top (OTT) video was the wild west and peak of excitement for all devices. Everyone was hanging on the words of Netflix and other streaming platforms. Giraffic was one of the only providers of adaptive video acceleration technology at the time that helped reduce buffering and improve streaming quality for […]
Enter the Customer Matrix
Situation: Call centers have long been a target of tech designed to help those taking calls to provide maximum CX. Customer Matrix was among the pioneers applying AI to this task. Strategy: We positioned the company as a Cognitive Intelligence Engine, which resonated well and gave Customer Matrix greater cache with the media. We heavily […]
Making Video Manageable
Situation: Born from the pandemic, CLIPr is a video analysis and management platform that uses machine learning to index long-form video content and make it easier to find the moments that matter most. Although the tech was interesting, the company was entering a crowded space and lacked strong investors and video leaders. Strategy: Without much […]
Taking User Experience to the Next Level
Situation: ClickTale, an Israeli vendor of Web analytics, was seeking recognition for the company’s pioneering behavioral technology to build visibility in the US. Approach: Fusion helped establish ClickTale as customer experience experts by placing feature articles in top-tier business, consumer and technology outlets. With a desire for top tier press and a lack of hard […]
Observing Responsible AI
Situation: Aporia tackled the intricate challenge of monitoring, observing and optimizing AI products and ML models once they are deployed into production. In the busy AI landscape, Aporia found it challenging to break through the noise and gain traction with the media, despite offering an innovative solution. Strategy: We devised a targeted press campaign focused […]
Don’t Throw Rocks in Glassbox Houses
Situation: Customer experience was never as important a subject as in the past few years. But visibility can cut both ways, and with Glassbox Digital, we needed both aggressive proactive marketing and crisis management. Strategy: The proactive effort for Glassbox focused on helping banks and merchants understand their ability to closely track and analyze how […]
1010Data For Financial Services Data Analysis
Situation: Performance for financial institutions can be more critical than for almost any other industry. Understanding hidden trends in data collected by these organizations, as well as those from retail, offer a competitive advantage that puts one business above all others. 1010Data offered this insight. Strategy: There’s analytics and then there’s analytics. We took the […]