X Marks the Spot for Virtualized Storage

Situation: XIOtech was a Hybrid ISE vendor that needed help with a relaunch and rebranding. The company was perceived as a legacy player amidst an innovative market of startups in storage networking and virtualization. Strategy: We helped the company promote its solutions, execs and company news, and educated the media about the benefits and use […]

One Small Step For Man, One Quantum Leap for Drug Discovery

Situation: When it comes to drug discovery and vaccine development, time is short and precious, but costs climb fast. Quantum computing promises to accelerate the development process from years to months and eventually days (perhaps even faster). QCI (Quantum Computing Inc.) is a leader in bringing advanced quantum technologies into real-world use, including software acceleration, […]

Shining a Light on Laser-based Computing

Situation: LightSolver entered the HPC market with a novel solution that employed lasers to perform some of the most challenging calculations, in an area dominated by quantum computing hype. Strategy: We helped LightSolver rise above the industry noise by highlighting its benefits vs. classical and quantum computing (QC) solutions. The team educated about its laser […]

At the Crossroads of High-Performance Data Centers and Cloud

Situation: Interconnects fall into a category of very complex, esoteric technology that was not well understood by the media at the time. Mellanox faced this lack of knowledge, as well as a competitive landscape. Strategy: We built an education-led program showcasing customer wins that proved Mellanox’s value, paired with an analyst initiative that positioned the […]

The Art of Acceleration, The Science of Silicon

Situation: Inference acceleration is key to many applications of AI like robotics, autonomous vehicles, edge and others. Mipsology figured out a way to mask the complexity of FPGA programming while drawing its benefit and maintaining the IP to run on GPU, CPU and ASICs. Strategy: Fusion developed the company’s messaging, positioning, and much of its […]

Fusion IO to IPO

Situation: Fusion IO was an unknown player in the emerging SSD storage arena. However, they had an early run on the market and were ready to begin POCs and MVPs. Strategy: We took an educational approach to the media and digital channels, seeded the analyst community, and came out prepared with benchmarks and a well-trained […]

Reach Out and Touch Someone

Situation: Computing went through a transformational stage with touch and pen computing. At the center of this evolution was N-Trig, a touch and pen computing behind the technology employed by most of the major brands (Dell, HP, Lenovo, etc.) and targeting verticals like education and others. It was PR and marketing that put N-Trig on […]