Taking Research to the Top-Tier
Situation: TechSmith is the market leader in screen capture software and productivity solutions for daily in-person, remote or hybrid workplace communication and customer-facing image and video content. Fusion was tasked with gaining coverage for its Async-First research report and building the TechSmith brand as a workplace communication pioneer and thought leader. Strategy: We conducted intense […]
Quite the Resume, Actually No Resume
Situation: Recruiting has been a challenging subject for decades. Trovix was a pioneer in perceiving the resume as a misleading relic that is ineffective for determining the potential and capability of an employee. Strategy: The PR program was built on news, thought leadership, research, and analysts to develop the need and convey the benefits of […]
Writing the Book on Cyber Protection
Situation: Boardrooms and senior management teams often do not fully appreciate, or don’t want to recognize, the dangers presented by cyber threats. This may be because it seems overwhelming; there is fear and a lack of defined process. Vigitrust wrote the book on helping major companies through this, both literally and through their business model. […]
At the Crossroads of High-Performance Data Centers and Cloud
Situation: Interconnects fall into a category of very complex, esoteric technology that was not well understood by the media at the time. Mellanox faced this lack of knowledge, as well as a competitive landscape. Strategy: We built an education-led program showcasing customer wins that proved Mellanox’s value, paired with an analyst initiative that positioned the […]
OT/IOT Vulnerability Leadership
Situation: We were tasked with raising industry awareness of new OT/IOT cybersecurity vendor Otorio by securing media coverage of its research into wireless IoT device vulnerabilities, a challenge made immeasurably more difficult by a partnering company’s failure to sign off on the release up until the night before it was to be distributed. Strategy: Knowing […]
Smooth Motion to Success
Situation: Online gaming once relied on a lengthy and complex motion capture process to create the action we see in our favorite games. Organic Motion was launching with a far more seamless and simple process for gaming and many other applications. Strategy: Our launch began with a feature article in Newsweek as we introduced the […]
NICE Improvement on Sentiment Monitoring and Customer Experience
Situation: NICE was the industry-leading provider of speech analytics software for call centers, the back office and the enterprise, but was not getting any traction in the media. Fusion was charged with boosting industry knowledge of the company’s monitoring, sentiment analysis and insight capabilities. Strategy: We developed regular compelling pitch angles (ex. “Seven Words You Can Never […]
Just Point, No Click
Situation: To help control presentations, assist incapacitated patients with basic needs, or even operate devices like drones, MUV developed a wearable that uses gesture control, allowing users to command technology simply by pointing. Strategy: We launched the company through a series of in-person demos and created briefing rooms in NY, Boston and San Francisco, each […]
The Art of Acceleration, The Science of Silicon
Situation: Inference acceleration is key to many applications of AI like robotics, autonomous vehicles, edge and others. Mipsology figured out a way to mask the complexity of FPGA programming while drawing its benefit and maintaining the IP to run on GPU, CPU and ASICs. Strategy: Fusion developed the company’s messaging, positioning, and much of its […]
Shining a Light on Laser-based Computing
Situation: LightSolver entered the HPC market with a novel solution that employed lasers to perform some of the most challenging calculations, in an area dominated by quantum computing hype. Strategy: We helped LightSolver rise above the industry noise by highlighting its benefits vs. classical and quantum computing (QC) solutions. The team educated about its laser […]