Taking User Experience to the Next Level

Situation: ClickTale, an Israeli vendor of Web analytics, was seeking recognition for the company’s pioneering behavioral technology to build visibility in the US.  Approach: Fusion helped establish ClickTale as customer experience experts by placing feature articles in top-tier business, consumer and technology outlets.  With a desire for top tier press and a lack of hard […]

Cellebrite Celebration

Situation: Fusion was charged with converting Cellebrite from the media’s ugly stepchild into a respected leader and IPO. Strategy: We developed a highly effective proactive crisis program to navigate a confrontation between the world’s top investigative journalists, a wave of national anti-police sentiment, and the company. By reshaping the media narrative, we aligned coverage with […]

A Wave and a Click

Situation: When Pointgrab wanted to demonstrate an application of its gesture control technology, they created a way to take selfies without having to hold that awkward hand-stick. Dubbed CamMe, the app gave users the ability to take the perfect picture by opening or closing a hand within view of the smartphone. Strategy: Using a combination […]

Brand Safety is Harder than You Think

Situation: Brands were growing increasingly concerned about where their ads appeared and the types of content they were placed alongside. At the same time, locating specific video assets within content-rich enterprises was often an impossible task. Anyclip sought to correct these problems. Strategy: We took an educational, example-driven approach to highlight the pitfalls of contextualized […]

Diversify, Diversify, Diversify

Situation: Ad.net extends the campaigns of advertisers from traditional search engines and leverages a proprietary technology stack to help brands acquire new customers in an efficient and scalable manner. The company is committed to developing additional solutions and ensuring exceptional service to be at the forefront of the digital advertising needs of companies ranging from […]

Process-Driven Marketing Leads to a Payment Processor Success Story

Situation: As the market for international merchants and digital banking emerged, the need for payment solutions also grew exponentially. Zooz was there to fill the gap. Strategy: We employed an educational program which helped explain and simplify the modern payments and banking architecture to both merchants and financial institutions. Developing a vast amount of content, […]

Don’t Throw Rocks in Glassbox Houses

Situation: Customer experience was never as important a subject as in the past few years. But visibility can cut both ways, and with Glassbox Digital, we needed both aggressive proactive marketing and crisis management. Strategy: The proactive effort for Glassbox focused on helping banks and merchants understand their ability to closely track and analyze how […]

1010Data For Financial Services Data Analysis

Situation: Performance for financial institutions can be more critical than for almost any other industry. Understanding hidden trends in data collected by these organizations, as well as those from retail, offer a competitive advantage that puts one business above all others. 1010Data offered this insight. Strategy: There’s analytics and then there’s analytics. We took the […]