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Author: Fusion Staff

July 2, 2012

Facebook’s Fall from Grace

By Rachael Barthelmes, Intern Privacy has always been one of Facebook’s largest issues, and most recently Facebook’s ‘Sponsored Stories’ feature has spawned a nasty and expensive lawsuit. ‘Sponsored Stories,’ described by Mark Zuckerberg as the ‘Holy Grail’ of advertising, is a feature that transmits users’ interactions

By Fusion Staff
June 26, 2012

Q & A with Bob Geller

By Hannan Ben Slimane, Intern To get to know a bit more about our staff here at Fusion, I decided to interview Bob Geller for my weekly blog. If you don’t know, Bob is the Executive Vice President at Fusion PR and one of the pioneers

By Fusion Staff
June 25, 2012

Meet the Fusion PR Summer Interns!

These three soon-to-be PR pro’s are up for any and all challenges Fusion has thrown their way – media lists, briefing documents, monthly reports, spontaneous mid-afternoon treks in the New York city sun to help us find some freebie ice pops, you know, the usual

By Fusion Staff
June 21, 2012

Teens’ Technology Addiction Has Its Benefits

By Rachael Barthelmes, Intern Over the past few years teens have been heavily critiqued for their excessive use of the internet and phone. Undoubtedly, the internet and phone have a huge presence in our day-to-day lives, but the effects of using these technologies are not always

By Fusion Staff
June 20, 2012

Talk the Talk: Why Having a Personal PR Plan is Important

By Laura Baumann, Intern In the world of public relations we strive each day to represent our clients or companies in the best way possible. All professionals are only as good as their reputations, and maintaining that reputation should always be a top priority. When I

By Fusion Staff
June 19, 2012

Join the Tippexperience!

By Hannan Ben Slimane, Intern For my blog this week, I want you to be entertained but still talk about social media and how the Internet can be effective in our job. This semester for my advertising class, I had to choose a buzz campaign to

By Fusion Staff
June 14, 2012

It's All About the Smartphone

By Rachael Barthelmes, Intern It’s difficult to deny that our society is addicted to the Smartphone. In a recent New York Times article by Martin Lindstrom, “You Love Your iPhone. Literally,” Lindstrom compared our dedication or rather obsession with the iPhone to some people’s devotion to

By Fusion Staff
June 13, 2012

The Podcast Realm

Laura Baumann, Intern Since their debut, Podcasting has slowly but steadily become a popular way for people to send and receive information. Today, through the evolution of technology and the internet, podcasts are doing what we as a society have historically done through radio stations.  A

By Fusion Staff
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