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Author: Fusion Staff

April 11, 2012

Is the next buzzworthy social media platform right for my client?

Annie Pham My career in social media has spanned from programming artist MySpace profiles, explaining “tweets” to puzzled clients, introducing Facebook pages to brands, to testing Google+ Hangouts for colleagues. This rapid influx of buzzworthy social media sites can be overwhelming to everyone, especially to our

By Fusion Staff
March 27, 2012

Crisis Management – Not Always A Bad Thing

As any seasoned PR professional will tell you, our job is not always as glamorous as some people think. Crisis management, or crisis communications, is one of the most important and complex components of PR.  An agency or PR executive’s entire career can be summed up

By Fusion Staff
March 27, 2012

SXSW: For the Love of it

This is a short post following a week in Austin, Texas, for South by Southwest, one of the truest collisions of innovation happening anywhere on earth. Over the course of 10 days, the southeast corner of downtown Austin becomes a playground for forward thinkers of all

By Fusion Staff
March 22, 2012

Ode to Fusion

By Amanda Pecora, Intern Today I am sad to say that I am writing my last blog post as a Fusion Public Relations intern. I have spent this past week looking back at my experience at Fusion and I can proudly say that it was extremely

By Fusion Staff
March 21, 2012

PR, a little bit of history…

By Carole Bersillon, Intern In some of my former blog posts, I was wondering about the future of PR: how to improve crisis communication, how to use data provided by social media, what trends are driving us. An infography focusing on PR history released by Press

By Fusion Staff
March 8, 2012

Social Media’s Powerful Voice

By Amanda Pecora, Intern For the past few weeks I have been writing blogs on social media and how it impacts many industries. I stressed how companies can benefit from using platforms like Twitter and Facebook in order to build strong connections with consumers and businesses

By Fusion Staff
March 6, 2012

The Beauty and the Beast of Social Media

By Carole Bersillon, Intern A high-school teacher always repeated to me, “everything has a downside.” Social Media platforms are unanimously praised, studied and considered as the new means for social interaction and conversation. But sometimes social media can be wrong and appear as trivial and superficial.

By Fusion Staff
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