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Author: Fusion Staff

Brown Bag Lunches

By Hannan Ben Slimane, Intern   For this weekly article, I'd like to talk about something proper to internal management of Fusion PR, the famous "Brown Bag Lunch." I know it can sound a bit like a picnic between colleagues but no, nothing related (or almost). First,

Welcome David and Nikki!

This week we had two new team members join our NY office, David Worthington and Nikki Black. We thought it would be important to learn a little more about them and introduce them to the Fusion community via a quick interview. After I put the

Clean Up, Clean Up, Everybody, Everywhere!

By Rachael Barthelmes, Intern We often hear stories of a friend of a friend not being accepted into his or her college of choice or not getting the job he or she wanted because of inappropriate Facebook photos, but we think these things only happen to

The Dynamic Duo: PR’s Role in the Tech Industry

By Laura Baumann, Intern Today life without a cell phone or an Internet connection seems unthinkable. Technology has become so advanced that we are able to solve real world problems in an easier and efficient manner. Tech has infiltrated daily life in so many ways that

Social Media vs Traditional Media

By Hannan Ben Slimane, Intern Yesterday while I was looking for the latest tweets concerning social media, digital marketing and PR; I found this truly interesting infographic comparing social media and traditional media. The reason why social media today is appealing for many companies, besides the

Spotlight on Allie Tedone

Spotlight on Allie Tedone By: Laura Baumann, Intern This week my blog post is dedicated to Allie Tedone, one of Fusion’s social media gurus. A member of the Fusion family since January, Allie is currently working as an assistant account executive and a member of the social media

Lady Gaga: Queen of Pop or Queen of Social Media?

By Hannan Ben Slimane, Intern Allow me to introduce you to the 26-year-old New Yorker known worldwide for her controversy and her talent to generate buzz (but most importantly for being a pop star), Lady Gaga. Today, a lot of artists use social media such as Twitter

STUNTABULOUS

By Rachael Barthelmes, Intern   http://www.youtube.com/watch?v=sftuxbvGwiU 20th Century Fox recently took the hype around the film Prometheus to another level with their eerie installation in the Saint-Martin subway station in Paris. The installation was arranged to resemble the alien world featured in the film, including a large blue

You Know You Work in PR When…

By Laura Baumann, Intern It takes a certain kind of person to thrive in PR. If you read any PR job posting you will find that to work in this industry you need to be “detail oriented, a multi-tasker, organized and an excellent writer.” As a

Stop Kony 2012: A Bad Buzz?

By Hannan Ben Slimane, Intern Two weeks ago, I analyzed the case of Tippexerience and how successful the campaign was through social media. Here, I am going to talk about a campaign from a non-profit organization (or so..?), that had to face a bad buzz. But