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Fusion Blog

Surviving an Ever-Evolving Field

By Cynthia Hurtado, Intern It’s no secret that the public relations field has been changing throughout the years. With the rise of social media and digital content, the industry has gone through a major shift. No longer are public relations professionals strictly focused on targeting

Raising Seed Capital: Top Tips from NYETM

There is another great NY Enterprise Tech meet up tonight, on recruiting tech talent for startups.  Clearly I am late in blogging about February’s, which was about how to raise seed capital – so I am taking care of that now, with this post. The topic

Social Media Week NY Seminar Wrap

If you are in PR or marketing, it is probably a familiar feeling.  You have some great news or content to promote - but it is really tough these days to get anyone to care.  Our Social Media Week New York seminar yesterday addressed the challenges and

Social Media and Your Business

By Cynthia Hurtado, Intern Many business owners I know ask me for social media advice since I’m a millennial and have had some experience in the field. Truth of the matter is, not all businesses belong on all social media channels. There are a few businesses

No one Cares about Your News – Now What? Join us on 2/23

The game is changing in marketing and PR. There's increasing competition for the customer's attention. It's difficult to get anyone to care about news, content and brands. Traditionally, most sought press coverage to build awareness and credibility. However, it is tougher to get the media to

Did Fox Jump the Snark? (Brief History of Fake News Fails)

"Childishly written!" "A disgrace" These are the words most junior PR account executives fear hearing from clients about press releases submitted for review.  But it was Donald Trump that just said them, in tweets and interviews, about a statement that Fox News issued yesterday. Fox tried to use