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Fusion Blog

January 20, 2016

Jackpot! Maximizing Exposure to Gain Followers

By Vincent Frazzetto, Intern   There is a lot of buzz around the $1 billion Powerball lottery regardless of the 1-in-279 million odds to actually win the drawing. People continue to pay into the hype of being the one in the equation. In today’s competitive capitalistic business

By Fusion Staff
January 14, 2016

HBR Covers the Death of a B2B Salesman – and Media Relations

My friend Neal Schaffer shared an interesting Harvard Business Review article, How More Accessible information is Forcing B2B Sales to Adapt. The story questioned the role and relevancy of the B2B sales team in a digital world. There were also some great takeaways for marketing (it's

By Bob Geller
January 5, 2016

Here's a Pitch: Get Tech Savvy, take a PR Briefing

NY Times reporter Farhad Manjoo wrote a nice story that highlighted the growing problem of tech illiteracy and its implications.  He wrote: "People in the tech industry… act as if the products they build sit at the center of everything. But this year, the techies were

By Bob Geller
December 15, 2015

Meetup Explores the Art of the PR Pitch

The NYC PR Innovators meetup hosted a session on The Art (and Science) of the PR Pitch at District CoWork last week, where I participated as a panelist. Over 50 people attended, and organizer Erin Commarato ran a very lively and interactive session. I am new

By Bob Geller
December 10, 2015

CUNY Meetup Showcases Journalism Startups

If you work in PR, it is good to keep an eye on the world of media innovation.  You don't want to be the last to hear about the up and comers - e.g. the next BuzzFeed or Vice.   Some journalism startups aim to breathe

By Bob Geller
November 17, 2015

When Hashtags Become a PR Disaster

By David Berezin, Intern   Trending hashtags are an opportunity to gain attention for your brand. If you include a popular hashtag in one of your brand’s tweets, that tweet could be seen by thousands – if not millions – of people. Before you use a trending

By Fusion Staff
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