A Safe Place to Play With Production Software
Situation: Testing software often comes down to understanding how production will stress test under different circumstances, but how do you do that without disrupting or endangering active production software? Kubisys was a pioneer in developing a production-level sandbox for this purpose. Solution: We created a brand name for Kubisys’ technology (Virtual Sandbox for Flight Simulating […]
The Kore of Conversational AI
Situation: The market for conversational AI chatbots and virtual assistants was extremely crowded, with big tech players like Microsoft, Google and IBM hogging the limelight. There were also media misunderstandings regarding the differences between different types of conversational AI and the problems Kore.ai was aiming to solve. Strategy: Our approach was to implement a multi-pronged […]
Enter the Customer Matrix
Situation: Call centers have long been a target of tech designed to help those taking calls to provide maximum CX. Customer Matrix was among the pioneers applying AI to this task. Strategy: We positioned the company as a Cognitive Intelligence Engine, which resonated well and gave Customer Matrix greater cache with the media. We heavily […]
Making Video Manageable
Situation: Born from the pandemic, CLIPr is a video analysis and management platform that uses machine learning to index long-form video content and make it easier to find the moments that matter most. Although the tech was interesting, the company was entering a crowded space and lacked strong investors and video leaders. Strategy: Without much […]
Soaring Beyond the Clouds
Situation: Cloud orchestration and edge networking innovator Cloudify wanted to build visibility and market share in the US following its spinoff from parent company Gigaspaces. Their technology addressed a growing need, but no one knew who they were. Strategy: Fusion promoted Cloudify’s ability to connect and control distributed networks, devices, and applications from the core to […]
OT/IoT Cybersecurity Vendor Series A Funding
Situation: We were given the task of raising industry awareness for Cyolo, a dynamic OT/IoT cybersecurity vendor, for a Series A funding announcement. Our goal was to secure media coverage that highlights the significant investments received by Cyolo. The challenge came from securing top-tier media coverage, as it is difficult to attract significant attention with […]
Fusion IO to IPO
Situation: Fusion IO was an unknown player in the emerging SSD storage arena. However, they had an early run on the market and were ready to begin POCs and MVPs. Strategy: We took an educational approach to the media and digital channels, seeded the analyst community, and came out prepared with benchmarks and a well-trained […]
Reaching Giraffic Heights with Video
Situation: It was 2016, and over-the-top (OTT) video was the wild west and peak of excitement for all devices. Everyone was hanging on the words of Netflix and other streaming platforms. Giraffic was one of the only providers of adaptive video acceleration technology at the time that helped reduce buffering and improve streaming quality for […]
Need Some H2O to Get ML Going
Situation: The industry had been calling for an ML-based technology that could drive applications and democratize AI, simplify it and create ubiquitous usage. H2O had that dream, but the industry was still in its infancy. Strategy: We helped the company rebrand itself from Oxdata to H2O and took several approaches to media, including education, an […]
‘Knoa’ Your Digital Experience Management
Situation: Knoa Software sought greater recognition for its UEM software, which monitors the enterprise software user experience. The main challenges included the media’s perception of Knoa as a niche offering for SAP users, a lack of customer references, and user privacy concerns. Solution: Fusion supported Knoa for over five years, landing consistent media and analyst […]